diff --git a/package-lock.json b/package-lock.json
index 3ea64a2..bfc84c6 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -1,6 +1,6 @@
 {
   "name": "diabloweb",
-  "version": "1.0.3",
+  "version": "1.0.4",
   "lockfileVersion": 1,
   "requires": true,
   "dependencies": {
@@ -10277,6 +10277,11 @@
       "resolved": "https://registry.npmjs.org/react-error-overlay/-/react-error-overlay-5.1.6.tgz",
       "integrity": "sha512-X1Y+0jR47ImDVr54Ab6V9eGk0Hnu7fVWGeHQSOXHf/C2pF9c6uy3gef8QUeuUiWlNb0i08InPSE5a/KJzNzw1Q=="
     },
+    "react-ga": {
+      "version": "2.6.0",
+      "resolved": "https://registry.npmjs.org/react-ga/-/react-ga-2.6.0.tgz",
+      "integrity": "sha512-GWHBWZDFjDGMkIk1LzroIn0mNTygKw3adXuqvGvheFZvlbpqMPbHsQsTdQBIxRRdXGQM/Zq+dQLRPKbwIHMTaw=="
+    },
     "react-is": {
       "version": "16.8.6",
       "resolved": "https://registry.npmjs.org/react-is/-/react-is-16.8.6.tgz",
diff --git a/package.json b/package.json
index 91135cd..294aa23 100644
--- a/package.json
+++ b/package.json
@@ -1,6 +1,6 @@
 {
   "name": "diabloweb",
-  "version": "1.0.3",
+  "version": "1.0.4",
   "private": true,
   "dependencies": {
     "@babel/core": "7.4.3",
@@ -49,6 +49,7 @@
     "react-app-polyfill": "^1.0.1",
     "react-dev-utils": "^9.0.1",
     "react-dom": "^16.8.6",
+    "react-ga": "^2.6.0",
     "resolve": "1.10.0",
     "sass-loader": "7.1.0",
     "semver": "6.0.0",
diff --git a/src/App.js b/src/App.js
index ed9f316..15e5a6c 100644
--- a/src/App.js
+++ b/src/App.js
@@ -1,11 +1,17 @@
 import React from 'react';
 import './App.scss';
 import classNames from 'classnames';
+import ReactGA from 'react-ga';
 
 import create_fs from './fs';
 import load_game from './api/loader';
 import { SpawnSize } from './api/load_spawn';
 
+if (process.env.NODE_ENV === 'production') {
+  ReactGA.initialize('UA-43123589-6');
+  ReactGA.pageview('/');
+}
+
 function reportLink(e, retail) {
   const message = e.stack || e.message;
   const url = new URL("https://github.com/d07RiV/diabloweb/issues/new");
@@ -204,7 +210,15 @@ class App extends React.Component {
     document.removeEventListener("dragleave", this.onDragLeave, true);
     this.setState({dropping: 0});
 
-    this.setState({loading: true, retail: !!(file && file.name.match(/^diabdat\.mpq$/i))});
+    const retail = !!(file && file.name.match(/^diabdat\.mpq$/i));
+    if (process.env.NODE_ENV === 'production') {
+      ReactGA.event({
+        category: 'Game',
+        action: retail ? 'Start Retail' : 'Start Shareware',
+      });
+    }
+
+    this.setState({loading: true, retail});
 
     load_game(this, file).then(game => {
       this.game = game;