diff --git a/windows/deployment/windows-10-auto-pilot.md b/windows/deployment/windows-10-auto-pilot.md
index 022992b12f..c93d5d893b 100644
--- a/windows/deployment/windows-10-auto-pilot.md
+++ b/windows/deployment/windows-10-auto-pilot.md
@@ -101,7 +101,7 @@ To configure and apply deployment profiles, see guidance for the various availab
 
 ##### Configure company branding for OOBE
 
-In order for your company branding to appear during the Out-of-the-Box Experience, you'll need to configure it in Azure Active Directory first.
+In order for your company branding to appear during the OOBE, you'll need to configure it in Azure Active Directory first.
 
 See [Add company branding to your directory](https://docs.microsoft.com/azure/active-directory/customize-branding#add-company-branding-to-your-directory), to configure these settings.