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windows/deployment/windows-10-subscription-activation.md
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---
title: Windows 10 Subscription Activation
description: In this article, you will learn how to dynamically enable Windows 10 Enterprise or Education subscriptions.
title: Windows 10/11 Subscription Activation
description: In this article, you will learn how to dynamically enable Windows 10 and Windows 11 Enterprise or Education subscriptions.
keywords: upgrade, update, task sequence, deploy
ms.custom: seo-marvel-apr2020
ms.prod: w10
@ -17,45 +17,49 @@ search.appverid:
ms.topic: article
---
# Windows 10 Subscription Activation
# Windows 10/11 Subscription Activation
Starting with Windows 10, version 1703 Windows 10 Pro supports the Subscription Activation feature, enabling users to “step-up” from Windows 10 Pro to **Windows 10 Enterprise** automatically if they are subscribed to Windows 10 Enterprise E3 or E5.
Applies to:
- Windows 10
- Windows 11
With Windows 10, version 1903 the Subscription Activation feature also supports the ability to step-up from Windows 10 Pro Education to the Enterprise grade edition for educational institutions—**Windows 10 Education**.
Starting with Windows 10, version 1703 Windows 10 Pro supports the Subscription Activation feature, enabling users to “step-up” from Windows 10 Pro or Windows 11 Pro to **Windows 10 Enterprise** or **Windows 11 Enterprise**, respectively, if they are subscribed to Windows 10/11 Enterprise E3 or E5.
With Windows 10, version 1903 and later, the Subscription Activation feature also supports the ability to step-up from Windows 10 Pro Education or Windows 11 Pro Education to the Enterprise grade editions for educational institutions—**Windows 10 Education** or **Windows 11 Education**.
The Subscription Activation feature eliminates the need to manually deploy Windows 10 Enterprise or Education images on each target device, then later standing up on-prem key management services such as KMS or MAK based activation, entering Generic Volume License Keys (GVLKs), and subsequently rebooting client devices.
## Subscription Activation for Windows 10 Enterprise
## Subscription Activation for Windows 10 Enterprise and Windows 11 Enterprise
With Windows 10, version 1703 both Windows 10 Enterprise E3 and Windows 10 Enterprise E5 are available as online services via subscription. Deploying [Windows 10 Enterprise](planning/windows-10-enterprise-faq-itpro.yml) in your organization can now be accomplished with no keys and no reboots.
With Windows 10, version 1703 and later both Windows 10/11 Enterprise E3 and Windows 10/11 Enterprise E5 are available as online services via subscription. Deploying [Windows 10 Enterprise or Windows 11 Enterprise](planning/windows-10-enterprise-faq-itpro.yml) in your organization can now be accomplished with no keys and no reboots.
If you are running Windows 10, version 1703 or later:
- Devices with a current Windows 10 Pro license can be seamlessly upgraded to Windows 10 Enterprise.
- Product key-based Windows 10 Enterprise software licenses can be transitioned to Windows 10 Enterprise subscriptions.
- Devices with a current Windows 10 Pro license or Windows 11 Pro license can be seamlessly upgraded to Windows 10 Enterprise or Windows 11 Enterprise, respectively.
- Product key-based Windows 10 Enterprise or Windows 11 Enterpise software licenses can be transitioned to Windows 10 Enterprise and Windows 11 Enterprise subscriptions.
Organizations that have an Enterprise agreement can also benefit from the new service, using traditional Active Directory-joined devices. In this scenario, the Active Directory user that signs in on their device must be synchronized with Azure AD using [Azure AD Connect Sync](/azure/active-directory/connect/active-directory-aadconnectsync-whatis).
## Subscription Activation for Windows 10 Education
## Subscription Activation for Windows 10 Education and Windows 11 Education
Subscription Activation for Education works the same as the Enterprise version, but in order to use Subscription Activation for Education, you must have a device running Windows 10 Pro Education, version 1903 or later and an active subscription plan with a Windows 10 Enterprise license. For more information, see the [requirements](#windows-10-education-requirements) section.
Subscription Activation for Education works the same as the Enterprise version, but in order to use Subscription Activation for Education, you must have a device running Windows 10 Pro Education, version 1903 or later and an active subscription plan with a Windows 10 Enterprise or Windows 11 Enterprise license. For more information, see the [requirements](#windows-10-education-requirements) section.
## Summary
- [Inherited Activation](#inherited-activation): Description of a new feature available in Windows 10, version 1803 and later.
- [The evolution of Windows 10 deployment](#the-evolution-of-deployment): A short history of Windows deployment.
- [Requirements](#requirements): Prerequisites to use the Windows 10 Subscription Activation model.
- [Benefits](#benefits): Advantages of Windows 10 subscription-based licensing.
- [Benefits](#benefits): Advantages of Windows 10/11 subscription-based licensing.
- [How it works](#how-it-works): A summary of the subscription-based licensing option.
- [Virtual Desktop Access (VDA)](#virtual-desktop-access-vda): Enable Windows 10 Subscription Activation for VMs in the cloud.
- [Virtual Desktop Access (VDA)](#virtual-desktop-access-vda): Enable Windows 10/11 Subscription Activation for VMs in the cloud.
For information on how to deploy Windows 10 Enterprise licenses, see [Deploy Windows 10 Enterprise licenses](deploy-enterprise-licenses.md).
For information on how to deploy Windows 10 Enterprise licenses, see [Deploy Windows 10/11 Enterprise licenses](deploy-enterprise-licenses.md).
## Inherited Activation
Inherited Activation is a new feature available in Windows 10, version 1803 that allows Windows 10 virtual machines to inherit activation state from their Windows 10 host.
Inherited Activation is a new feature available in Windows 10, version 1803 or later that allows Windows 10/11 virtual machines to inherit activation state from their Windows 10/11 host.
When a user with Windows 10 E3/E5 or A3/A5 license assigned creates a new Windows 10 virtual machine (VM) using a Windows 10 local host, the VM inherits the activation state from a host machine independent of whether user signs on with a local account or using an Azure Active Directory (AAD) account on a VM.
When a user with Windows 10/11 E3/E5 or A3/A5 license assigned creates a new Windows 10 virtual machine (VM) using a Windows 10/11 local host, the VM inherits the activation state from a host machine independent of whether user signs on with a local account or using an Azure Active Directory (AAD) account on a VM.
To support Inherited Activation, both the host computer and the VM must be running Windows 10, version 1803 or later. The hypervisor platform must also be Windows Hyper-V.
@ -83,12 +87,15 @@ The following figure illustrates how deploying Windows 10 has evolved with each
- **Windows 10, version 1903** updates Windows 10 Subscription Activation to enable step up from Windows 10 Pro Education to Windows 10 Education for those with a qualifying Windows 10 or Microsoft 365 subscription.
> [!NOTE]
> All the benefits of Windows 10 Subscription Activation are carried forward with Windows 11 and Windows 10/11 Subscription Activation.
## Requirements
### Windows 10 Enterprise requirements
### Windows 10/11 Enterprise requirements
> [!NOTE]
> The following requirements do not apply to general Windows 10 activation on Azure. Azure activation requires a connection to Azure KMS only, and supports workgroup, Hybrid, and Azure AD-joined VMs. In most scenarios, activation of Azure VMs happens automatically. For more information, see [Understanding Azure KMS endpoints for Windows product activation of Azure Virtual Machines](/azure/virtual-machines/troubleshooting/troubleshoot-activation-problems#understanding-azure-kms-endpoints-for-windows-product-activation-of-azure-virtual-machines).
> The following requirements do not apply to general Windows 10/11 activation on Azure. Azure activation requires a connection to Azure KMS only, and supports workgroup, Hybrid, and Azure AD-joined VMs. In most scenarios, activation of Azure VMs happens automatically. For more information, see [Understanding Azure KMS endpoints for Windows product activation of Azure Virtual Machines](/azure/virtual-machines/troubleshooting/troubleshoot-activation-problems#understanding-azure-kms-endpoints-for-windows-product-activation-of-azure-virtual-machines).
> [!NOTE]
> Currently, Subscription Activation is only available on commercial tenants and is currently not available on US GCC, GCC High, or DoD tenants.
@ -99,7 +106,7 @@ For Microsoft customers with Enterprise Agreements (EA) or Microsoft Products &
- Azure Active Directory (Azure AD) available for identity management.
- Devices must be Azure AD-joined or Hybrid Azure AD joined. Workgroup-joined or Azure AD registered devices are not supported.
For Microsoft customers that do not have EA or MPSA, you can obtain Windows 10 Enterprise E3/E5 or A3/A5 through a cloud solution provider (CSP). Identity management and device requirements are the same when you use CSP to manage licenses, with the exception that Windows 10 Enterprise E3 is also available through CSP to devices running Windows 10, version 1607. For more information about obtaining Windows 10 Enterprise E3 through your CSP, see [Windows 10 Enterprise E3 in CSP](windows-10-enterprise-e3-overview.md).
For Microsoft customers that do not have EA or MPSA, you can obtain Windows 10 Enterprise E3/E5 or A3/A5 through a cloud solution provider (CSP). Identity management and device requirements are the same when you use CSP to manage licenses, with the exception that Windows 10/11 Enterprise E3 is also available through CSP to devices running Windows 10, version 1607. For more information about obtaining Windows 10/11 Enterprise E3 through your CSP, see [Windows 10 Enterprise E3 in CSP](windows-10-enterprise-e3-overview.md).
If devices are running Windows 7 or Windows 8.1, see [New Windows 10 upgrade benefits for Windows Cloud Subscriptions in CSP](https://www.microsoft.com/en-us/microsoft-365/blog/2017/01/19/new-windows-10-upgrade-benefits-windows-cloud-subscriptions-csp/)
@ -123,7 +130,7 @@ If the device is running Windows 10, version 1809 or later:
![Subscription Activation with MFA example 3.](images/sa-mfa3.png)
### Windows 10 Education requirements
### Windows 10/11 Education requirements
- Windows 10 Pro Education, version 1903 or later installed on the devices to be upgraded.
@ -139,7 +146,7 @@ If the device is running Windows 10, version 1809 or later:
## Benefits
With Windows 10 Enterprise or Windows 10 Education, businesses and institutions can benefit from enterprise-level security and control. Previously, only organizations with a Microsoft Volume Licensing Agreement could deploy Windows 10 Education or Windows 10 Enterprise to their users. Now, with Windows 10 Enterprise E3 or A3 and E5 or A5 being available as a true online service, it is available in select channels thus allowing all organizations to take advantage of enterprise-grade Windows 10 features. To compare Windows 10 editions and review pricing, see the following:
With Windows 10/11 Enterprise or Windows 10/11 Education, businesses and institutions can benefit from enterprise-level security and control. Previously, only organizations with a Microsoft Volume Licensing Agreement could deploy Windows 10/11 Education or Windows 10/11 Enterprise to their users. Now, with Windows 10/11 Enterprise E3 or A3 and E5 or A5 being available as a true online service, it is available in select channels thus allowing all organizations to take advantage of enterprise-grade Windows 10 features. To compare Windows 10 editions and review pricing, see the following:
- [Compare Windows 10 editions](https://www.microsoft.com/windowsforbusiness/compare)
- [Enterprise Mobility + Security Pricing Options](https://www.microsoft.com/cloud-platform/enterprise-mobility-security-pricing)
@ -158,6 +165,9 @@ You can benefit by moving to Windows as an online service in the following ways:
## How it works
> [!NOTE]
. The following Windows 10 examples and scenarios also apply to Windows 11.
The device is AAD joined from **Settings > Accounts > Access work or school**.
The IT administrator assigns Windows 10 Enterprise to a user. See the following figure.
@ -214,8 +224,8 @@ If you’re running Windows 7, it can be more work.  A wipe-and-load approach w
The following policies apply to acquisition and renewal of licenses on devices:
- Devices that have been upgraded will attempt to renew licenses about every 30 days, and must be connected to the Internet to successfully acquire or renew a license.
- If a device is disconnected from the Internet until its current subscription expires, the operating system will revert to Windows 10 Pro or Windows 10 Pro Education. As soon as the device is connected to the Internet again, the license will automatically renew.
- Up to five devices can be upgraded for each user license. If the user license is used for a sixth device, the operating system on the computer to which a user has not logged in the longest will revert to Windows 10 Pro or Windows 10 Pro Education.
- If a device is disconnected from the Internet until its current subscription expires, the operating system will revert to Windows 10/11 Pro or Windows 10/11 Pro Education. As soon as the device is connected to the Internet again, the license will automatically renew.
- Up to five devices can be upgraded for each user license. If the user license is used for a sixth device, the operating system on the computer to which a user has not logged in the longest will revert to Windows 10/11 Pro or Windows 10/11 Pro Education.
- If a device meets the requirements and a licensed user signs in on that device, it will be upgraded.
Licenses can be reallocated from one user to another user, allowing you to optimize your licensing investment against changing needs.
@ -224,7 +234,7 @@ When you have the required Azure AD subscription, group-based licensing is the p
### Existing Enterprise deployments
If you are running Windows 10, version 1803 or later, Subscription Activation will automatically pull the firmware-embedded Windows 10 activation key and activate the underlying Pro License. The license will then step-up to Windows 10 Enterprise using Subscription Activation. This automatically migrates your devices from KMS or MAK activated Enterprise to Subscription activated Enterprise.
If you are running Windows 10, version 1803 or later, Subscription Activation will automatically pull the firmware-embedded Windows 10 activation key and activate the underlying Pro License. The license will then step-up to Windows 10/11 Enterprise using Subscription Activation. This automatically migrates your devices from KMS or MAK activated Enterprise to Subscription activated Enterprise.
> [!CAUTION]
> Firmware-embedded Windows 10 activation happens automatically only when we go through OOBE (Out Of Box Experience).
@ -273,7 +283,7 @@ See [Deploy Windows 10 Enterprise licenses](deploy-enterprise-licenses.md).
## Virtual Desktop Access (VDA)
Subscriptions to Windows 10 Enterprise are also available for virtualized clients. Windows 10 Enterprise E3 and E5 are available for Virtual Desktop Access (VDA) in Windows Azure or in another [qualified multitenant hoster](https://microsoft.com/en-us/CloudandHosting/licensing_sca.aspx).
Subscriptions to Windows 10/11 Enterprise are also available for virtualized clients. Windows 10/11 Enterprise E3 and E5 are available for Virtual Desktop Access (VDA) in Windows Azure or in another [qualified multitenant hoster](https://microsoft.com/en-us/CloudandHosting/licensing_sca.aspx).
Virtual machines (VMs) must be configured to enable Windows 10 Enterprise subscriptions for VDA. Active Directory-joined and Azure Active Directory-joined clients are supported. See [Enable VDA for Subscription Activation](vda-subscription-activation.md).