revised Windows Store

windows/threat-protection/overview-of-threat-mitigations-in-windows-10.md

@@ -205,11 +205,11 @@ With Protected Processes, Windows 10 prevents untrusted processes from interacti
 
 ### Universal Windows apps protections
 
-When users download Universal Windows apps from the Windows Store, it’s unlikely that they will encounter malware because all apps go through a careful screening process before being made available in the store. Apps that organizations build and distribute through sideloading processes will need to be reviewed internally to ensure that they meet organizational security requirements.
+When users download Universal Windows apps from the Microsoft Store, it’s unlikely that they will encounter malware because all apps go through a careful screening process before being made available in the store. Apps that organizations build and distribute through sideloading processes will need to be reviewed internally to ensure that they meet organizational security requirements.
 
 Regardless of how users acquire Universal Windows apps, they can use them with increased confidence. Universal Windows apps run in an AppContainer sandbox with limited privileges and capabilities. For example, Universal Windows apps have no system-level access, have tightly controlled interactions with other apps, and have no access to data unless the user explicitly grants the application permission.
 
-In addition, all Universal Windows apps follow the security principle of least privilege. Apps receive only the minimum privileges they need to perform their legitimate tasks, so even if an attacker exploits an app, the damage the exploit can do is severely limited and should be contained within the sandbox. The Windows Store displays the exact capabilities the app requires (for example, access to the camera), along with the app’s age rating and publisher.
+In addition, all Universal Windows apps follow the security principle of least privilege. Apps receive only the minimum privileges they need to perform their legitimate tasks, so even if an attacker exploits an app, the damage the exploit can do is severely limited and should be contained within the sandbox. The Microsoft Store displays the exact capabilities the app requires (for example, access to the camera), along with the app’s age rating and publisher.
 
 ### Windows heap protections
 

windows/threat-protection/secure-the-windows-10-boot-process.md

@@ -17,7 +17,7 @@ ms.date: 06/23/2017
 -  Windows 10
 -  Windows 8.1
 
-The Windows operating system has many features to help protect you from malware, and it does an amazingly good job. Except for apps that businesses develop and use internally, all Windows Store apps must meet a series of requirements to be certified and included in the Windows Store. This certification process examines several criteria, including security, and is an effective means of preventing malware from entering the Windows Store. Even if a malicious app does get through, the Windows 10 operating system includes a series of security features that can mitigate the impact. For instance, Windows Store apps are sandboxed and lack the privileges necessary to access user data or change system settings.
+The Windows operating system has many features to help protect you from malware, and it does an amazingly good job. Except for apps that businesses develop and use internally, all Microsoft Store apps must meet a series of requirements to be certified and included in the Microsoft Store. This certification process examines several criteria, including security, and is an effective means of preventing malware from entering the Microsoft Store. Even if a malicious app does get through, the Windows 10 operating system includes a series of security features that can mitigate the impact. For instance, Microsoft Store apps are sandboxed and lack the privileges necessary to access user data or change system settings.
 
 Windows 10 has multiple levels of protection for desktop apps and data, too. Windows Defender uses signatures to detect and quarantine apps that are known to be malicious. The SmartScreen Filter warns users before allowing them to run an untrustworthy app, even if it’s recognized as malware. Before an app can change system settings, the user would have to grant the app administrative privileges by using User Account Control.