endpoint manager rebrand

windows/deployment/update/plan-define-strategy.md

@@ -22,13 +22,13 @@ Traditionally, organizations treated the deployment of operating system updates
 
 Today, more organizations are treating deployment as a continual process of updates that roll out across the organization in waves. In this approach, an update is plugged into this process and while it runs, you monitor for anomalies, errors, or user impact and respond as issues arise--without interrupting the entire process. Microsoft has been evolving its Windows 10 release cycles, update mechanisms, and relevant tools to support this model. Feature updates are released twice per year, around March and September. All releases of Windows 10 have 18 months of servicing for all editions. Fall releases of the Enterprise and Education editions have an extra 12 months of servicing for specific Windows 10 releases, for a total of 30 months from initial release.
 
-Though we encourage you to deploy every available release and maintain a fast cadence for some portion of your environment, we also recognize that you might have a large number of devices, and a need for little or no disruption, and so you might choose to update annually. The 18/30 month lifecycle cadence lets you allow some portion of your environment to move faster while a majority can move less quickly.
+We encourage you to deploy every available release and maintain a fast cadence for some portion of your environment. We also recognize that you might have a large number of devices, and a need for little or no disruption. So, you might choose to update annually. The 18/30 month lifecycle cadence lets you allow some portion of your environment to move faster while a majority can move less quickly.
 
 ## Calendar approaches
-You can use a calendar approach for either a faster twice-per-year cadence or an annual cadence. Depending on company size, installing feature updates less often than once annually risks devices going out of service and becoming vulnerable to security threats, because they will stop receiving the monthly security updates.
+You can use a calendar approach for either a faster twice-per-year cadence or an annual cadence. Depending on company size, installing feature updates less often than once annually risks devices going out of service and becoming vulnerable to security threats, because they'll stop receiving the monthly security updates.
 
 ### Annual
-Here's a calendar showing an example schedule that applies one Windows 10 feature update per calendar year, aligned with Microsoft Endpoint Manager and Microsoft 365 Apps release cycles:
+Here's a calendar showing an example schedule that applies one Windows 10 feature update per calendar year, aligned with Microsoft Configuration Manager and Microsoft 365 Apps release cycles:
 
 [ ![Calendar showing an annual update cadence.](images/annual-calendar.png) ](images/annual-calendar.png#lightbox)
 
@@ -36,7 +36,7 @@ This approach provides approximately 12 months of use from each feature update b
 
 This cadence might be most suitable for you if any of these conditions apply:
 
-- You are just starting your journey with the Windows 10 servicing process. If you are unfamiliar with new processes that support Windows 10 servicing, moving from a project happening once every three to five years to a twice-a-year feature update process can be daunting. This approach gives you time to learn new approaches and tools to reduce effort and cost.
+- You're just starting your journey with the Windows 10 servicing process. If you're unfamiliar with new processes that support Windows 10 servicing, moving from a project happening once every three to five years to a twice-a-year feature update process can be daunting. This approach gives you time to learn new approaches and tools to reduce effort and cost.
 
 - You want to wait and see how successful other companies are at adopting a Windows 10 feature update.