windows-itpro-docs/windows/manage/manage-private-store-settings.md

---
title: Manage private store settings (Windows 10)
description: The private store is a feature in the Windows Store for Business that organizations receive during the sign up process.
ms.assetid: 2D501538-0C6E-4408-948A-2BF5B05F7A0C
ms.prod: w10
ms.mktglfcycl: manage
ms.sitesec: library
ms.pagetype: store
author: TrudyHa
localizationpriority: high
---

# Manage private store settings


**Applies to**

-   Windows 10
-   Windows 10 Mobile

The private store is a feature in the Windows Store for Business that organizations receive during the sign up process. When admins add apps to the private store, all employees in the organization can view and download the apps. Only online-licensed apps can be distributed from your private store.

The name of your private store is shown on a tab in the Windows Store app.

![Image showing Windows Store app with private store tab highlighted.](images/wsfb-wsappprivatestore.png)

You can change the name of your private store in Store for Business.

**To change the name of your private store**

1.  Sign in to Store for Business.

2.  Click **Settings**, and then choose **Private store**.

    You'll see your private store name.

    ![Image showing Private store page in Windows Store for Business.](images/wsfb-privatestore.png)

3.  Click **Change**.

4.  Type a new display name for your private store, and click **Save**.

    ![Image showing Private store dialog used to change private store display name.](images/wsfb-renameprivatestore.png)